Advertising on Facebook, Is It Worth It?
At Black Tie Digital Marketing, we are constantly looking for ways to boost your online presence. Organic reach is always what clients strive for, but participating in paid search is one of the most...
View ArticleWhat You Don’t Know About Hashtags
We’ve all heard it, “What’s a hashtag?” It’s kind of like tying a shoe; it’s easy to do but not as easy to explain. So when you are asked by technology challenged boss or that guy in your office who...
View ArticleHow Paid Search Can Help Your Marketing Strategy
It’s not easy to forge your way to success doing business on the Internet. While you are bringing your services to a wider, more savvy audience you are also competing with every other business on the...
View ArticleSigns Your Target Market Is Too Broad
It’s a universal frustration every business owner goes through. You’re investing money into various marketing services, but nothing appears to be converting leads into customers. You send emails, post...
View ArticleWhy You Can’t Find Your Website In A Google Search
You’ve finally invested in a website for your business that you can be proud of. It looks great and has all the information your customers need to make a purchasing decision, but you’re still not...
View ArticleFive Things to Know Before Creating An AdWords Campaign
Paid search is one of the most gratifying tools a marketer can use. Contrary to it’s counterpart, organic search, it has the ability to show results and see a return on investment within the first...
View ArticleHow to Create Long-Tail Keywords
You have an amazing product or service that everyone should definitely know about. You even have a killer website that perfectly explains how amazing that product or service is. Despite how great all...
View ArticleHow To Create an SEO Strategy
Every website absolutely needs SEO to be successful. Without it, a website can hang out on the fourth page of Google and never be seen by potential customers who might be looking for your exact...
View ArticleWhy Are Online Reviews Important?
It doesn’t take a business degree to know that what your customers think about you matters and this concept has never been more tangible than it is today. In a world where word-of-mouth travels from...
View ArticleIs Your SEO Strategy Working?
The hottest phrase, concept, and in-demand deliverable in digital marketing is SEO. Every advertising blog, marketing agency, and even those build-your-own-website-for-a-dollar companies all tout the...
View ArticleBuilding Credibility For Your Local Business
We live in a time with endless choices. Whether it’s what restaurant to choose for dinner, what brand of shoes to buy, or the best hairdresser in the area, our options are virtually unlimited. But with...
View ArticleWhy Your Tech Company Needs A Positioning Statement
If you’ve realized that you struggle to attract continual sales, you may need to consider creating a positioning statement for your business. We’ve found through extensive HubSpot training, that this...
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